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Job Details

Director of Outreach and Grassroots Activism

  2025-08-16     PETA     Norfolk,VA  
Description:

Position Objective:

To direct and oversee PETA's public outreach efforts and work with activists to promote animal rights, managing personnel and strategic objectives.

Primary Responsibilities and Duties:

  1. Develop, manage, and oversee PETA's public outreach efforts.
  2. Develop, manage, and oversee PETA's work with activists and volunteers.
  3. Work closely with and manage the Action Team and Grassroots Protest Team managers and their staff.
  4. Oversee food outreach efforts, including possible food and ice cream trucks.
  5. Increase the frequency and effectiveness of PETA's work with volunteers and activists.
  6. Seek out and develop new efforts to work with activists to further push PETA's campaigns into the spotlight and public consciousness.
  7. Strategize ways to increase effectiveness in recruiting and developing activists and volunteers.
  8. Build and strengthen PETA's relationships with activists.
  9. Provide guidance for activists who want to help animals.
  10. Oversee all communication with activists, including emails, E-News, texts, and more.
  11. Analyze the effectiveness of activist efforts and suggest improvements.
  12. Represent PETA's campaigns to the general public.
  13. Perform any other duties assigned by the supervisor.

Requirements:

  • Minimum of 10 years experience in outreach or grassroots campaigns.
  • Minimum of 5 years management experience.
  • Extensive knowledge of animal rights issues and PETA campaigns.
  • Effective supervisory or leadership skills.
  • Critical and creative thinking abilities.
  • Willingness and ability to travel.
  • Professional and personable communication skills.
  • Exceptional written and verbal communication skills.
  • Ability to work independently and make sound judgments.
  • Excellent organizational skills and attention to detail.
  • Proactive and able to follow through.
  • Ability to multitask, meet deadlines, and work with minimal oversight.
  • Professional appearance and adherence to a healthy vegan lifestyle.
  • Support for PETA's philosophy and effective advocacy skills.
  • At least 21 years old, with a valid U.S. driver's license, three years of driving experience, and a satisfactory driving record.
  • Commitment to the organization's objectives.

The salary range for this position is $60,000 - $75,000 annually. The final salary will depend on experience and the cost of living in the work location.

A list of benefits available to qualified employees is available.

Application Deadline: June 27, 2025.

We may fill this position before the deadline if a suitable candidate is found.

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