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Director, Business Solutions MARTECH

  2025-08-13     Dollar Tree     Chesapeake,VA  
Description:

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The Director, Business Solutions – Marketing & E-Commerce is a key leadership role within the IT department, responsible for developing and delivering innovative technology solutions that drive digital marketing and e-commerce strategies. This senior position requires a unique blend of technical expertise, business acumen, and industry knowledge to align technology capabilities with business objectives across marketing, merchandising, and e-commerce functions.

Principal Duties & Responsibilities:

  • Provide strategic direction and leadership for the planning, development, and execution of marketing technology (MarTech) and e-commerce solutions that enable data-driven marketing, personalized customer experiences, and optimized online sales channels.
  • Collaborate closely with marketing, merchandising, analytics, and business stakeholders to understand requirements, identify opportunities, and translate business needs into robust technical solutions.
  • Oversee the selection, implementation, and integration of best-in-class MarTech platforms, e-commerce systems, data management tools, and related technologies to support omnichannel marketing strategies and online sales growth.
  • Lead a team of engineers, developers, and technical specialists in designing, building, and maintaining high-performance, scalable, and secure marketing and e-commerce applications and platforms.
  • Apply data science and analytics capabilities to extract insights from customer data, measure marketing effectiveness, and optimize digital experiences and conversion rates.
  • Establish technology standards, best practices, and governance frameworks to ensure data integrity, system interoperability, and compliance with security and privacy regulations.
  • Manage technology budgets, resource allocation, and vendor relationships within the marketing and e-commerce technology domain.
  • Stay current with emerging technologies, industry trends, and best practices to drive continuous innovation and improvement in marketing and e-commerce capabilities.


Minimum Requirements:

  • Education: Bachelor's degree in Computer Science, Information Technology, or a related technical field; advanced degree preferred.
  • Experience: 10+ years of progressive experience in technology leadership roles, with a strong focus on marketing technology (MarTech) and/or e-commerce solutions.


Skills:

  • Extensive knowledge of MarTech platforms (e.g., marketing automation, customer data platforms, personalization engines), e-commerce systems, data management tools, and related technologies.
  • Proven expertise in data science, analytics, and leveraging customer data to drive marketing optimization and personalization.
  • Solid understanding of digital marketing strategies, e-commerce operations, and omnichannel customer experience principles.
  • Excellent problem-solving, analytical, and decision-making abilities, with a keen eye for identifying and capitalizing on opportunities.
  • Strong leadership, communication, and stakeholder management skills, with the ability to influence cross-functional teams and translate technical concepts to non-technical audiences.
  • Experience leading and mentoring high-performing technology teams in an Agile development environment.
  • Familiarity with industry standards, regulations, and best practices related to data privacy, security, and compliance.
  • Retail or e-commerce industry experience is highly desirable.

Seniority level

  • Seniority level

    Director

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Business Development and Sales
  • Industries

    Retail

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