Job Details

Full-Time and Permanent; Grade D 7.5 Hours/Day; 252 Days/Year; 12 Months/Year

DEFINITION

The Digital Communications and Visual Media Coordinator is responsible for developing, managing, and maintaining Norfolk Public Schools' digital platforms and visual content to enhance stakeholder engagement and communication. This position requires expertise in web development, artificial intelligence (AI)-driven content optimization, high-quality still photography, and strategic digital media implementation.

This position focuses on visual storytelling through still photography and digital media, ensuring compelling and accessible content across all platforms. The coordinator is expected to continually refine their photographic skills and stay at the forefront of technological advancements, including AI integration in digital communications.

SUPERVISION

The Digital Communications and Visual Media Coordinator performs duties under the direction of the Chief Strategy, Innovation, and Community Engagement Officer and the direct supervision of the Director of Communications and Community Engagement.

ESSENTIAL FUNCTIONS OF THE CLASS (May not include all duties performed by each position in the class).

• Web & Digital Communications:
  • Design, implement, and manage NPS websites, intranet, and mobile applications.
  • Ensure web platforms are user-friendly, visually compelling, and accessible.
  • Optimize web content through AI tools, automation, and data-driven strategies.

• Technology & Innovation:
  • Research and implement AI-driven solutions to enhance digital communication.
  • Stay informed on emerging media trends and integrate new technologies as needed.

• Training & Support:
  • Provide training to internal stakeholders on website management and content development.
  • Offer professional development on photography, accessibility, and digital media tools.

• Stakeholder Engagement & Collaboration:
  • Work with internal teams to develop engaging digital content.
  • Serve as a technical consultant for communications-related projects.

• Photography & Visual Media:
  • Capture and edit high-quality still photography for use in digital and print media.
  • Maintain a consistent visual style that aligns with Norfolk Public Schools' brand.
  • Enhance storytelling through photojournalistic and creative visual approaches.

Supports the entire communications team with other duties as assigned.

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

Experience in website design, content management systems (CMS), and accessibility compliance.

Strong understanding of AI-driven tools and emerging media technologies.

Ability to train and support staff in content creation and digital best practices.

Excellent written and verbal communication skills.

Extensive knowledge of still photography, composition, lighting, and editing.

Proficiency in Adobe Creative Suite (Photoshop, Lightroom, Premiere, Illustrator).

Strong project management skills with the ability to handle multiple assignments.

Mastery of website design, accessibility compliance, and content management.

Strong proficiency in AI-driven media tools and emerging digital engagement technologies.

Expertise in still photography, visual storytelling, and digital content production.

Ability to create compelling, high-quality images for web and social platforms.

Ability to manage a caseload of web development and photography assignments efficiently.

Strong technical and creative problem-solving skills with a focus on innovation.

MINIMUM EDUCATION, EXPERIENCE AND TRAINING REQUIREMENTS

Bachelor's degree in Communications, Digital Media, Photography, Web Development, or a related field is required. A minimum of 3 years' experience in website management, AI-driven technologies, and digital content strategy. A minimum of 3 years' demonstrated experience in high-quality still photography and digital storytelling are required.

LICENSE

Valid driver's license required.

Commercial drone pilot's license preferred.

PHYSICAL ATTRIBUTES

Work requires normal physical effort associated with working in an office environment.

HAZARDS

Work involves exposure to normal, everyday risks.

UNUSUAL DEMANDS

Work is performed in an office setting as well as throughout the school division and school community. Work is frequently subject to deadlines and requires attendance at weekend and evening meetings held locally and throughout the state. Additionally, work requires continuous professional development in the areas of AI/emerging technology, communications, media, community, and public relations.